My Challenge To Adapt And Change Or Go Under.
With all that’s happened this year, like many people, I’ve been faced with the need to adapt and change or go under. As both an artist and business owner, this has been a challenge.
My Challenges As A Business Owner To Adapt And Change.
From a business perspective, my bio resin jewellery continues to sell, but at a slightly slower rate. More people are opting for my cheaper lines rather than the more expensive items. I’m noticing more people are looking rather than purchasing. People’s priorities and focus, understandably, have changed or shifted. This, I can deal with, as I’ve found my potential customers are responding more to a more personal approach.
I now take the time to respond and connect with my customers more. This could be a little thank you note in their parcel, a quick ” Hello” in an email or even a chase up to make sure they’re happy with their product. Sometimes a little ” Thank you” gift hidden in their bag or parcel can be all it takes. I’m more likely now to actively support local businesses or organisations by providing a prize for their functions or community events.
How I Survive As An Artist And Not Go Under.
As an artist I have always tended to experiment and could never settle to any one medium. During these challenging times, this has become a distinct advantage. Because I have a reputation as an artist who shifts and changes, my Instagram and Face Book followers are not surprised when I shift from resin jewellery to marine rope necklaces or to mosaics. This is all part of the appeal and it now serves me well.
So, I can’t get quality jewellery findings from overseas? Not a problem. It’s about time I learnt to make them myself. After all – I’ve always wanted to know how to weave wire or make silver wire earring hoops.
My supplier is having trouble getting another order of bio resin? OK- I can’t make resin jewellery, so I’ll focus on weaving more fishing line necklaces. Maybe I’ll start branching out into making wall hangings using discarded fishing net and crab pot frames, both of which I can source locally.
Where Is This All Taking Me?
Despite the high health and well being price we’ve had to pay across the world this year, I always try to see a silver lining.
Change is necessary. As a species, we have survived because we cope with change. Our ability to adapt is the key to coping with change. Therefore adaptability is necessary. Our ability to adapt to change means we survive – as business owners, artists, individuals, as a community and ultimately as species.
How are you adapting?