If you’ve read my October post, you’ll realize it was a busy and creative month for me. So, what does that mean for you and I?
I’ve come to realize that my creative activities are a personal and more spiritual journey, not a business venture.
I’ve been working on building an on line business which is linked to my creative life but have recently realized that art and business, for me, are actually separate at one level and deeply connected at another!
It’s difficult to sell art on line – pictures really don’t capture the true effect a piece of 2D wall art has, or how a basket made from recycled materials feels when you hold it or look at it closely. People want more than that. They want to connect, or to feel a personal link with something being sold. I have learned that you can’t do that with simple pictures and a catchy caption on a web site, Face Book or Instagram.
Experience has recently taught me that people are more likely to buy my pieces when they engage with me face to face or pick up and have the tactile experience of feeling one of my pieces.
I’ve realized, therefore, that my art is only one aspect of what makes me who I am – It’s not the whole person.
My creative thinking, problem solving and interpersonal skills are aspects which, when linked to my creative output, enable me to provide a unique service, focusing on helping others identify their business strengths and target audience.
By using my creative thinking and problem solving , I can work with emerging or small businesses to identify their core strengths as well as who their ideal target audience is, as well as how to prepare and plan the best way for them to share their expertise with others.
Now that I’ve had that ” Ah ha” moment, I wonder where this will lead me??
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