Our strongest assets are often right under our noses and so blindingly obvious that we miss them, which is what I certainly did.
It’s not until you look back that you can track your journey of discovery. Mine can be seen in my posts since the launch of this web site.
First step – Making and selling functional art using natural and recycled materials. Simple.
Second step– Adding hands on, practical workshops on how to make these Nu4u functional pieces. I didn’t realize it at the time, but I was beginning to tap into my strongest asset- being an educator. Wanting to create functional art, however, distracted me from recognizing this as one of my best assets.
Third step– I began to recognize that my background as a teacher was a major asset I wasn’t fully using, but wasn’t sure how this sat within the world of business. Feedback from a trial workshop for new businesses revealed some useful insights, though.
- I was thinking like an educator and not like a business owner. After all, it’s very difficult to shift 30 years of thinking!
- There was another, hidden group I was overlooking – the established or growing business.
Fourth step– Another trial workshop set for early 2018. This one is for existing and growing businesses who are looking for ways to up date and refresh how they present their existing workshops, coaching sessions or presentations.
What have I learned in all of this?
- Feedback is GOLD!!! It can help you find those hidden assets.
- A successful business person doesn’t think like a teacher.
- Building a network and connecting with others is VITAL, both for your own welfare as well as your businesses. Through networking, I found others who helped me recognize my strongest asset.
But most of all, I’ve learned that often our best assets and strengths are right under our noses the whole time.
- My major asset- my background as an educator- was so automatic to me that I couldn’t see it.
- My most likely target group [ the existing business owner] was in my existing network group all along.